CASK Liquid Marketing monthly newsletter
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Torres Brandy launch the Zero Challenge Cocktail Competition
The Torres Brandy Zero Challenge cocktail competition is offering one British bartender the chance to win a trip to the Global final in Reykjavik! All you need to do is enter with a 100% sustainable bar and Ecocktail idea. The Global winner will win 50,000 Euros to execute their own sustainable pop-up bar. For more information on how to apply visit here.
Tomas Estes wins Lifetime Achievement award at Class Bar awards
Ocho founder and industry legend Tomas Estes bagged this years ‘Lifetime Achievement’ award at the annual Class Bar Magazine awards. Tomas is one of the most influential people in the tequila industry and is the ambassador for tequila in Europe. Having been drinking tequila for over 40 years and serving over 4 million margarita cocktails in 6 different countries, he is quite the agave expert. We will be raising a glass of Ocho for Tomas and his fantastic success.
The World Whisky Awards
It’s been a fantastic year for some of our whisky brands in the World Whisky Awards. See below who bagged a prize.
Compass Box Whisky:
Category Wins – Hedonism, Peat Monster, Myths & Legends III
Gold Medals – Spice Tree, Glasgow Blend
Silver Medals – Myths & Legends II, Artists Blend
Master blender of the year – Jill Boyd
Category winner + silver medal
Claire West appointed Managing Director at Cask Liquid Marketing
CASK Liquid Marketing has announced the appointment of Claire West as Managing Director. Claire is joining from Pernod Ricard where she held UK and international roles, most recently as Head of Prestige, leading its luxury spirits and Champagne portfolio.
Having worked within the drinks industry for over 25 years Claire brings a wealth of experience from on-trade operations, to luxury commercial sales, and strategic brand partnerships. Prior to joining Pernod Ricard, Claire held the role of Group Operations Director for The Breakfast Group – one of the creative forces for London’s contemporary hospitality scene – where she was responsible for nine individual bars, restaurants and clubs.
Cask Brands feature in Drink International’s 2020 Brand Report
It’s been another successful year for some of our Cask brands in the 2020 Drinks International Brand Report. See below who came where:
- Four Pillars Gin were ranked 10th in Best Selling Gins and 3rd in Top Trending Gins
- KI NO BI Gin were ranked 9th in Top Trending Gins
- Compass Box Whisky were ranked 8th in Top Trending Scotch Whisky brands.
- Mars Whisky were ranked 10th in Top Trending World Whisky brands.
- Merlet Cognac were ranked 8th in Best Selling Cognacs and 7th in Top Trending Cognacs.
- Torres were ranked 1st in Best Selling Brandies and 1st in Top Trending Brandies.
- Tequila Ocho were ranked 5th in Best Selling Tequilas and 3rd in Top Trending Tequilas.
- Pisco El Gobernador were ranked 6th in Best Selling Piscos and 5th in Top Trending Piscos.
- Chartreuse were ranked 2nd in Best Selling Liqueurs and 3rd in Top Trending Liqueurs.
- Merlet Liqueurs were ranked 5th in Best Selling Liqueurs and 8th in Top Trending Liqueurs.
- 1724 were ranked 8th in Best Selling Tonics.
Thanks to everyone who voted and cheers to another fantastic year!
Tequila Curado bingo at Genuine Liquorette
Dabbers at the ready as Tequila Curado is hosting bingo at Genuine Liquorette. From 6pm you can get £6 cocktails, £2 pizza slices and the chance to win some boozy prices!
Cask/Highball brands trade party
Cask are teaming up with Highball Brands to throw a trade party. The event will be at Mark’s bar in the Hixter bankside site and will be kicking off at 8:30pm. Expect tasty cocktails, DJs and plenty of questionable dance moves.
Silent Pool Gin takeover at Roka’s Shochu lounge
Silent Pool Gin are taking over Roka Charlotte Street’s Shochu lounge on the 13th of Feb. Silent Pool Gin’s newly appointed Japanese brand ambassador Kyoka will be showcasing the Rose Expression, the first gin in Silent Pool’s new Expression series, and creating a special selection of Valentine’s cocktails together with the Shochu Lounge bar team. The exclusive new drinks will feature on the Shochu Lounge menu across the Valentine’s weekend.
Silent Pool Rose Expression Gin launch
Join us for the launch of the Silent Pool Rose Expression Gin. Hosted at East London cocktail bar Three Sheets, there will be a range of cocktails with the new expression for you to try. The event starts at 6pm, for more info please email email@example.com
Launch of the Compass Box whisky garden
To celebrate Compass Box Whisky’s three month residency at The Bull in a China Shop, they are throwing a launch party. Join us on the 19th of January for tasty food, delicious whiskies, a DJ and a pub quiz, there’s even some prizes up for grabs. It’s from 1-8pm at The Bull in a China Shop, 196 Shoreditch High Street, Shoreditch, E1 6LG.